Internet technology such as online retailers and social media platforms have given way for trends to be identified, marketed and sold immediately. Styles and trends are easily conveyed online to attract the trendsetters. Posts on Instagram or Facebook can easily increase awareness about new trends in fashion, which subsequently may create high demand for specific items or brands, new "buy now button" technology can link these styles with direct sales.
The Black Panther Party (BPP) was an essential piece of the Black Power movement that allowed members that were involved advocate for the African American race in different subjects like equality and politics. The BPP members wore a very distinctive uniform: a black leather jacket, black pants, light blue shirts, a black beret, an afro, dark sunglasses, and usually a fist in the air. Their image gave off a very militant like feel to it. This notable uniform was established in 1996, but a different uniform was still in place before; just the sunglasses and leather jackets. Each member wore this uniform at events, rallies, and in their day-today life. Very few members changed the essential parts of the outfit, but some added personal touches such as necklaces or other jewelry that was usually were a part of African culture. The Black Panther uniform did succeeded in intimidating enemies and onlookers and clearly sent a message of black pride and power even though the initial intention of this party was to communicate solidarity among the Black Panther Party members.
There has been great debate about politics' place in fashion and traditionally, the fashion industry has maintained a rather apolitical stance. Considering the U.S.'s political climate in the surrounding months of the 2016 presidential election, during 2017 fashion weeks in London, Milan, New York, Paris and São Paulo amongst others, many designers took the opportunity to take political stances leveraging their platforms and influence to reach the masses.
Kathleen’s blog was created out of the realization that post-grad life wasn’t as fabulous as Carrie Bradshaw had led her to believe (even as adults, we’re still trying to solve the puzzle of how Carrie could afford a closet-full of Manolos on a writer’s salary). But looking at her inspiring outfits and picture-perfect lifestyle, you might have to disagree that it is extremely fabulous (except she pulls it all off with affordable pieces and doable outfit ideas).
Although aspects of fashion can be feminine or masculine, some trends are androgynous. The idea of unisex dressing originated in the 1960s when designers such as Pierre Cardin and Rudi Gernreich created garments, such as stretch jersey tunics or leggings, meant to be worn by both males and females. The impact of unisex expands more broadly to encompass various themes in fashion including androgyny, mass-market retail, and conceptual clothing. The fashion trends of the 1970s, such as sheepskin jackets, flight jackets, duffel coats, and unstructured clothing influenced men to attend social gatherings without a tuxedo jacket and to accessorize in new ways. Some men's styles blended the sensuality and expressiveness despite the conservative trend, the growing gay-rights movement and an emphasis on youth allowed for a new freedom to experiment with style, fabrics such as wool crepe, which had previously been associated with women's attire was used by designers when creating male clothing.
^ Encyclopædia Britannica, Retrieved from http://www.britannica.com/EBchecked/topic/1706624/fashion-industry, http://www.britannica.com/EBchecked/topic/1706624/fashion-industry/296476/Fashion-design-and-manufacturing, http://www.britannica.com/EBchecked/topic/1706624/fashion-industry/296477/Fashion-retailing-marketing-and-merchandising, http://www.britannica.com/EBchecked/topic/1706624/fashion-industry/296479/Media-and-marketing
Often consumers need to be told what they want. Fashion companies have to do their research to ensure they know their customers' needs before developing solutions. Steve Jobs said, "You’ve got to start with the customer experience and work backwards to the technology. You cannot start with the technology and try to figure out where you are going to sell it".
Although tailors and dressmakers were no doubt responsible for many innovations, and the textile industry certainly led many trends, the history of fashion design is normally understood to date from 1858 when the English-born Charles Frederick Worth opened the first true haute couture house in Paris. These fashion houses have to adhere to standards such as keeping at least twenty employees engaged in making the clothes, showing two collections per year at fashion shows, and presenting a certain number of patterns to costumers. Since then, the idea of the fashion designer as a celebrity in his or her own right has become increasingly dominant.
Fashion is a popular aesthetic expression in a certain time and context, especially in clothing, footwear, lifestyle, accessories, makeup, hairstyle and body proportions. Whereas, a trend often connotes a very specific aesthetic expression, and often lasting shorter than a season, fashion is a distinctive and industry-supported expression traditionally tied to the fashion season and collections. Style is an expression that lasts over many seasons, and is often connected to cultural movements and social markers, symbols, class and culture (ex. Baroque, Rococo, etc). According to sociologist Pierre Bourdieu, fashion connotes “the latest fashion, the latest difference.”
Runway show is a reflection of fashion trend and a designer's thought. For designer like Vivienne Westwood, runway shows are a platform for her voice on politics and current events. For her AW15 menswear show, according to Water, "where models with severely bruised faces channeled eco-warriors on a mission to save the planet." Another recent example is a staged feminist protest march for Chanel's SS15 show, rioting models chanting words of empowerment with signs like "Feminist but feminine" and "Ladies first." According to Water, "The show tapped into Chanel's long history of championing female independence: founder Coco Chanel was a trailblazer for liberating the female body in the post-WWI era, introducing silhouettes that countered the restrictive corsets then in favour."
The best way to understand the consumers' needs and therefore predict fashion trends is through market research. There are two research methods: primary and secondary. Secondary methods are taking other information that has already been collected, for example using a book or an article for research. Primary research is collecting data through surveys, interviews, observation, and/or focus groups.
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^ Noricks, C. (2006). From style to strategy: An exploratory investigation of public relations practice in the fashion industry. Unpublished master's thesis, San Diego State University, San Diego, CA. in Cassidy, L. & Fitch, K. (2013) Beyond the Catwalk: Fashion Public Relations and Social Media in Australia, Asia Pacific Public Relations Journal, vol. 14, No. 1 & 2, Murdoch University.
Anthropology, the study of culture and human societies, studies fashion by asking why certain styles are deemed socially appropriate and others are not. A certain way is chosen and that becomes the fashion as defined by a certain people as a whole, so if a particular style has a meaning in an already occurring set of beliefs that style will become fashion. According to Ted Polhemus and Lynn Procter, fashion can be described as adornment, of which there are two types: fashion and anti-fashion. Through the capitalization and commoditisation of clothing, accessories, and shoes, etc., what once constituted anti-fashion becomes part of fashion as the lines between fashion and anti-fashion are blurred.
Milan though will always be synonymous with style and fashion. Times, Sunday Times (2009)You can always spot a fashion woman. Times, Sunday Times (2013)Why not treat fashion as an art? Times, Sunday Times (2006)Yet art and fashion form a natural alliance that extends beyond mere money. Times, Sunday Times (2014)The real problem is that it is not a successful museum show about fashion and celebrity. Times, Sunday Times (2007)They also keep clobber in case it comes back in fashion. The Sun (2014)What is your one piece of fashion or beauty advice? Times, Sunday Times (2008)Then he had a moment of clarity and saw a new way to do high fashion. Times, Sunday Times (2016)Luck builds for fashion and music projects. The Sun (2016)What about fashioning something out of porridge? Times, Sunday Times (2008)Most certainly it was not the most democratic way to fashion a governing class. Peregrine Worsthorne IN DEFENCE OF ARISTOCRACY (2004)It was a style that perfectly balanced the fashion of the time. Times, Sunday Times (2015)There is no denying both women are fashion icons. The Sun (2011)We have dropped away dramatically in a similar fashion to last season. Times, Sunday Times (2013)Can you tell the difference between clothes and fashion? Times, Sunday Times (2009)Fashion is a form of cultural dialogue. Times, Sunday Times (2010)THERE'S only one fashion tribe to be in this season. The Sun (2009)She was so nervous on her first day at the fashion house that she wore a prim grey school skirt. Times, Sunday Times (2006)Russian clients are highly visible at the world 's leading fashion shows. Times, Sunday Times (2013)My mum was extremely glamorous, beautiful and very into style and fashion. The Sun (2013)It would hardly be a fashion show if there weren't a few howlers. Times, Sunday Times (2015)I became that woman through fashion. Times, Sunday Times (2009)Her efforts at the flourishing fashion house in which she is a partner keep them all in comfort, but at what personal price? Times, Sunday Times (2013)