Why: While Lesego doesn’t have a blog per se, she does have a very active Instagram full of gorgeous photography and thoughtful captions (she occasionally dabbles in vlogging too). Be it the latest fashion trends, amazing lingerie or even those tricky to style narrow sunglasses, she’s a deft hand at styling and out to destroy any preconceptions of what a curvy girl can and can’t wear.
In the 16th century, national differences were at their most pronounced. Ten 16th century portraits of German or Italian gentlemen may show ten entirely different hats. Albrecht Dürer illustrated the differences in his actual (or composite) contrast of Nuremberg and Venetian fashions at the close of the 15th century (illustration, right). The "Spanish style" of the late 16th century began the move back to synchronicity among upper-class Europeans, and after a struggle in the mid-17th century, French styles decisively took over leadership, a process completed in the 18th century.
Anthropology, the study of culture and human societies, studies fashion by asking why certain styles are deemed socially appropriate and others are not. A certain way is chosen and that becomes the fashion as defined by a certain people as a whole, so if a particular style has a meaning in an already occurring set of beliefs that style will become fashion. According to Ted Polhemus and Lynn Procter, fashion can be described as adornment, of which there are two types: fashion and anti-fashion. Through the capitalization and commoditisation of clothing, accessories, and shoes, etc., what once constituted anti-fashion becomes part of fashion as the lines between fashion and anti-fashion are blurred.
Why: Since stumbling across this gorgeous blog, our lives have been so much more colourful. Jess goes beyond the standard #OOTD posts and her site’s a sartorial treasure trove full of styling advice, galleries and even some tips for budding bloggers if you’re thinking of making this list some day. Her masterfully saturated and unique photography is what sets her apart from the rest of the pack and we still can’t stop thinking about her guide to wearing colour this spring…
Why you should follow: High fashion can sometimes seem like it's out of reach. While the likes of Chanel and Gucci will always hold a place in our hearts (and most bloggers' closets), sometimes it's great to know how to shop without spending a fortune. Alex Stedman of The Frugality constantly proves that the high street offers incredible pieces that look super expensive (such as this jumper from M&S).
Social media is changing the way practitioners deliver messages, as they are concerned with the media, and also customer relationship building. PR practitioners must provide effective communication among all platforms, in order to engage the fashion public in an industry socially connected via online shopping. Consumers have the ability to share their purchases on their personal social media pages (such as Facebook, Twitter, Instagram, etc.), and if practitioners deliver the brand message effectively and meet the needs of its public, word-of-mouth publicity will be generated and potentially provide a wide reach for the designer and their products.
The notion of global fashion industry is a product of the modern age. Prior to the mid-19th century, most clothing was custom-made. It was handmade for individuals, either as home production or on order from dressmakers and tailors. By the beginning of the 20th century—with the rise of new technologies such as the sewing machine, the rise of global capitalism and the development of the factory system of production, and the proliferation of retail outlets such as department stores—clothing had increasingly come to be mass-produced in standard sizes and sold at fixed prices.
Benefits of primary research is specific information about a fashion brand's consumer is explored. Surveys are helpful tools; questions can be open-ended or closed-ended. A negative factor surveys and interviews present is that the answers can be biased, due to wording in the survey or on face-to-face interactions. Focus groups, about 8 to 12 people, can be beneficial because several points can be addressed in depth. However, there are drawbacks to this tactic, too. With such a small sample size, it is hard to know if the greater public would react the same way as the focus group. Observation can really help a company gain insight on what a consumer truly wants. There is less of a bias because consumers are just performing their daily tasks, not necessarily realizing they are being observed. For example, observing the public by taking street style photos of people, the consumer did not get dressed in the morning knowing that would have their photo taken necessarily. Through observation patterns can be seen, helping trend forecasters know what their target market needs and wants.
3. Give “them” a “package deal”. If you have a taste for looking good, why not pass that gift on to others? Many (i mean it) people who follow fashion blogs have very little fashion sense, so if you provide them with something like a good looking outfit, they will be more prone to share/like/follow. I’m not saying give away $200 jeans; i mean put those clothes together (on yourself or just laid out), snap a picture, and put it up as “the outfit for the day” or whatever. You can even geo-target this and base the outfit on the weather (or whatever).
SYNONYMY NOTE: fashion is the prevailing custom in dress, manners, speech, etc. of a particular place or time, esp. as established by the dominant section of society or the leaders in the fields of art, literature, etc.; , style, often a close synonym for , fashion, in discriminating use suggests a distinctive fashion, esp. the way of dressing, living, etc. that distinguishes persons with money and taste; , mode, the French word expressing this idea, suggests the height of fashion in dress, behavior, etc. at any particular time; , vogue stresses the general acceptance or great popularity of a certain fashion; , fad stresses the impulsive enthusiasm with which a fashion is taken up for a short time; , rage, craze both stress an intense, sometimes irrational enthusiasm for a passing fashion