Internet technology such as online retailers and social media platforms have given way for trends to be identified, marketed and sold immediately. Styles and trends are easily conveyed online to attract the trendsetters. Posts on Instagram or Facebook can easily increase awareness about new trends in fashion, which subsequently may create high demand for specific items or brands, new "buy now button" technology can link these styles with direct sales.
I absolutely love scrolling through those #ootd posts, but I’ll be honest with you- fashion blogs that post outfit posts only are not that interesting to me, I prefer fashion blogs that provide various views and topics towards fashion. I understand how this can be difficult to achieve, but I believe that every blog should have a purpose and you should try your best in order to bring more valuable content to your readers.
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Fashion is a popular aesthetic expression in a certain time and context, especially in clothing, footwear, lifestyle, accessories, makeup, hairstyle and body proportions. Whereas, a trend often connotes a very specific aesthetic expression, and often lasting shorter than a season, fashion is a distinctive and industry-supported expression traditionally tied to the fashion season and collections. Style is an expression that lasts over many seasons, and is often connected to cultural movements and social markers, symbols, class and culture (ex. Baroque, Rococo, etc). According to sociologist Pierre Bourdieu, fashion connotes “the latest fashion, the latest difference.”
^ Experian. (2012). Getting the most from social: An integrated marketing approach. Retrieved from www.experian.com.au/assets/social/getting-the-most-from-social.pdf in Cassidy, L. & Fitch, K. (2013) Beyond the Catwalk: Fashion Public Relations and Social Media in Australia, Asia Pacific Public Relations Journal, vol. 14, No. 1 & 2, Murdoch University.
Getting controversy right is difficult. While getting controversial on your blog is an excellent way to get your readers talking and to get blood pumping. When addressing a tough topic, you run the risk of not communicating exactly what you mean, coming off the wrong way, missing the point, offending, etc. Here, post titles are especially important. Often times because with controversy often attracts trolls, and if your post title doesn't exactly reflect your point, you run the risk that the trolls will bomb your post with nasty comments without actually reading the post, or worse, looking for a way to twist your words. This post, when I read the title, I took a deep breath. Knowing how hot this topic is, and also knowing how the body image conversation has focused on a particular body type in the past few years, I could see frustration.
You hit up your friends for help. For example, when I did a site redesign a few year ago, I asked for help with the overall color and feel. I told them I’d do the work, I just needed their opinion. My friend helped me perfect the site’s color scheme and the feel of the layout. Also told me stuff like “that image needs to be sharper…don’t resize, save in the right format, etc.”
Aiming to “amplify a greater message of unity, inclusion, diversity, and feminism in a fashion space”, Mara Hoffman invited the founders of the Women's March on Washington to open her show which featured modern silhouettes of utilitarian wear, described by critics as “Made for a modern warrior” and “Clothing for those who still have work to do”. Prabal Gurung debuted his collection of T-shirts featuring slogans such as “The Future is Female”, “We Will Not Be Silenced”, and “Nevertheless She Persisted”, with proceeds going to the ACLU, Planned Parenthood, and Gurung's own charity, “Shikshya Foundation Nepal”. Similarly, The Business of Fashion launched the #TiedTogether movement on Social Media, encouraging member of the industry from editors to models, to wear a white bandana advocating for “unity, solidarity, and inclusiveness during fashion week”.
fashion, style, mode, vogue, fad, rage, craze mean the usage accepted by those who want to be up-to-date. fashion is the most general term and applies to any way of dressing, behaving, writing, or performing that is favored at any one time or place. the current fashion style often implies a distinctive fashion adopted by people of taste. a media baron used to traveling in style mode suggests the fashion of the moment among those anxious to appear elegant and sophisticated. slim bodies are the mode at this resort vogue stresses the wide acceptance of a fashion. short skirts are back in vogue fad suggests caprice in taking up or in dropping a fashion. last year's fad is over rage and craze stress intense enthusiasm in adopting a fad. Cajun food was the rage nearly everywhere for a time crossword puzzles once seemed just a passing craze but have lasted