Research is a journey of questioning, exploring, conceptualizing and visualizing information generated by observation and investigation. Record the all research information’s and creates a rich visual archive which can be used to inspire your designs from theme to final detail. Research is the key direction to good design development. It is actual guideline to start fashion design development process.
If there could be such a thing as Big Dress Energy, the A/W 19 runways were absolutely chock-full of it. Avant garde eveningwear has become a focus for many brands, both those known for their elaborate after-dark looks (say, Rodarte) and those who are usually more casual (Y/Project). It's all about volume, drama, embellishment, rich colours, and as much satin and tulle as you can get your hands on. Sure, the hyped-up and hugely Instagrammable frilled dress explosions created by Tomo Koizumo won't literally slide effortlessly into your wardrobe, but the mantra of more is more will definitely influence the party season. 
In the 80’s, Ralph Lauren really became a force to be reckoned with, as his signature polo shirts for men, with their ubiquitous polo pony and rider, became coveted items for many different demographics. Available in every color of the rainbow, they lined his coffers and allowed him to put more money into his glamorous women’s wear lines; he especially enjoyed producing couture pieces and overseeing glossy runway shows.

Vivienne Westwood, the godmother of punk, is considered one of the most unconventional and outspoken fashion designers in the world. Westwood’s fashions woke to fame in the late 1970s when her early designs helped shape the look of the punk rock movement. The highly influential shop changed its name and décor with every collection, and would later be credited for setting off both the punk trend and the new romantic wave. In 1981, Westwood launched her signature collection and has since continued to shock and amuse the fashion world with her hard-core Anglomania.


Donatella started to work for her brother Gianni in the late 1970s, serving as his muse and adviser. Then she became the designer for the company’s Versus line in the 1980s. After her brother was murdered, in 1997, she became creative director of the Versace Group. Donatella made sure that Versace shops would be on different fashion centers around the world, particularly Milan and New York. Top celebrities like Jennifer Lopez and Madonna have endorsed the company’s collection of clothes, accessories, fragrances and home furnishings.


Vivienne Westwood, the godmother of punk, is considered one of the most unconventional and outspoken fashion designers in the world. Westwood’s fashions woke to fame in the late 1970s when her early designs helped shape the look of the punk rock movement. The highly influential shop changed its name and décor with every collection, and would later be credited for setting off both the punk trend and the new romantic wave. In 1981, Westwood launched her signature collection and has since continued to shock and amuse the fashion world with her hard-core Anglomania.
In this stage only experience person who can help to improve decision making. It is really depends on whether the unfolding of a range or collection fulfils the original need or philosophy. Decisions on research, colour, design development, fabrication, silhouette, proportion, construction, prototyping and embellishment all contribute to a well considered range.
Christian Louboutin was born in France in 1963. He was expelled from school at age 16 and started working for the brilliant shoe designer Charles Jourdan two years later. In the early 1990s, Louboutin launched his own line of women’s shoes. He added his legendary red soles in 1993. The Louboutin brand is one of our favorites and his wonderful and unique shoes are all we want.
Most fashion houses in the United States are based in New York City, with a high concentration centered in the Garment District neighborhood. On the US west coast, there is also a significant number of fashion houses in Los Angeles, where a substantial percentage of high fashion clothing manufactured in the United States is actually made. Beverly Hills, particularly on Rodeo Drive, is globally renowned for its fashion design and prestigious shopping. Burgeoning industries in Miami, Chicago, Dallas, and especially San Francisco have developed as well. A semi-annual event held every February and September, New York Fashion Week, is the oldest of the four major fashion weeks held throughout the world. Parsons The New School for Design, located in the Greenwich Village neighborhood of Lower Manhattan in New York City, is considered one of the top fashion schools in the world. There are numerous fashion magazines published in the United States and distributed around the world for global readership. Examples include Vogue, Harper’s Bazaar, and Cosmopolitan.

In the fashion industry designers are responsible for designing the range and for providing design direction to the buyer. They would work with the buyer regarding previous best sellers in the range and consider this when producing new styles. Before making any decision designer follow merchandisers or best sellers data, consider about the upto-date trend information, fashion direction, buyer and merchandiser feedback, finally maintain consumer and market demands. Decisions are constantly being made but are always informed.
In the late 1980s and early 1990s, Belgian fashion designers brought a new fashion image that mixed East and West, and brought a highly individualised, personal vision on fashion. Well known Belgian designers are the Antwerp Six: Ann Demeulemeester, Dries Van Noten, Dirk Bikkembergs, Dirk Van Saene, Walter Van Beirendonck and Marina Yee, as well as Maison Martin Margiela, Raf Simons, Kris Van Assche, Bruno Pieters, Anthony Vaccarello[14].

To start designing it is important to understand the construction techniques to create basic skirts, bodices, jackets and coats, sleeves, trousers and collars. It is the key elements that form Western dress. To create a three dimensional shape on the figure and illustrate contemporary fashion design should know basic garment cutting and fitting method. Also follow the two-dimensional planning of construction, fastenings, performance and movement.

Ralph  joined the fashion industry as a tie seller. He tried to introduce his own tie designs for the company, but his enthusiasm wasn’t perceived well. So, he left the company and launched his own mini-business: he sewed his first ties out of rags and distributed them to small shops. The most defining order of 100 dozens of ties by Neiman Marcus has radically changed Ralph’s life. He expanded his business by introducing menswear and womenswear lines. Currently his brand is worth $7.5 billion. Ralph Lauren’s success story inspires many novice designers. The first Polo logo was introduced in 1970.


Very interesting list but I am surprised that Paul Poriet is not on this list. He revolutionized and created the modern fashion industry. Although in the end he could not survive in the industry he created his impact is huge. He was the first in many areas including freeing woman from corsets, using live models, creating a signature perfume, making an entire lifestyle brand, and modern marketing.

Teddy-bear coats rose to fashion fame last year, reportedly being 1000% more popular than the winter prior. And now the ongoing trend for fur alternatives powers on, generating fluffy things for every part of your look. Chubby coats in neutral colours will undoubtedly be the most wearable part of this all-encompassing trend, but don't be surprised if your fashion friends start wearing shoes with shearling on the outside rather than the lining, or a mad winter hat rendered from shaggy faux fur.
Like Halston, Calvin Klein epitomized disco glamour in the freewheeling late Seventies. His tight designer jeans, which clung to the sleek bodies of the greatest beauties of the day, including the young Brooke Shields, cemented his fame and made him millions of dollars. However, Calvin Klein’s reign continued well into the 80’s and 90’s – his spare, stripped-down designs offered a minimalist perspective that carried a very modern message. The use of sexuality in his ads was often a keystone of his success; his campaigns were designed to send overt messages and perhaps to shock. Today, his empire is still strong, despite some turbulence in the late nineties: his suits, dresses, and couture still offer a unique viewpoint.
Known for his stunning couture designs and his sophisticated women’s tuxedo jackets (known as le smoking), Saint Laurent was destined to carve out his own identity, but his career was not without its challenges. After a poorly received collection at Dior, which featured hobble skirts and other unusual designs, he was sent into mandatory military service. The stress of being in the army (although he lasted only 20 days) took a tremendous toll on the sensitive designer. He suffered from teasing and hazing by his fellow soldiers, and he soon plunged into a nervous breakdown; he was sent to a mental hospital for treatment.
There's a puff-sleeve personality for everyone, according to the runways. Maybe you'll like yours neat and rounded out at the shoulder for autumn (see Givenchy), or maybe you'll want something decadent and entirely inappropriate for anything that involves dipping sauces (see Emilia Wickstead's gigantic-sleeved floral dresses). Whatever route you choose to go down there is a huge amount on offer from edgy to prim.
Fashion design services provide services like trend and color forecasting, market analysis, design concepts and design documentation for manufacturers. This way the manufacturer can contract out the design requirements rather than maintaining an in-house design team. Fashion design services providers can either sell the designs outright or license them out on a royalty basis.
In fact, Schiaparelli’s designs were often all too simple to copy, unlike the work of her chief rival, Coco Chanel. After World War II, Schiaparelli, who had lived in New York during the war, returned to Paris and found a different sensibility among its people. The post-war desire for simplicity and practicality made the unique embellishments of her designs less popular, and the endless knock-offs also cut into her profits.

Culottes are dubious, particularly with the length. Falling somewhere close to a bootcut and an all out flare, have advanced from last-season’s crude denim, twofold tone or weaved variations to the practically pants with wide legs this pre-fall season, and the length is stitched just between the upper lower leg and lower calf. Aside from the lower leg brushing length, a higher, more infamous length is likewise going hot, and it will look best cooperated with tall cowhide boots, impressively restraining the style.
Hubert de Givenchy was born to an aristocratic family in Beauvais, France, in the 20’s. After attending art school, he worked for several important fashion designers in Paris. He opened his own design house in 1952 and was immediately praised for his chic, feminine designs. He is known for his elegant haute couture designs and professional relationships with clients like Audrey Hepburn.
The college look would be the tag most suitable for the preppy look. The collared T-Shirts are matched and A-line skirts are matched with girly blouses that are lined up in their wardrobe. A cute little headband and geeky glasses mostly do accompany with this style. The geeky look might seem to be an expensive style, but it is not required to shell out much to get this look as it is not that luxurious.
Gabrielle“Coco” Bonheur Chanel is probably the most reputable fashion designer of all time. She is a very exceptional, hard-working woman who has managed to found the famous Chanel brand. The key things she tries to convey in her designs are simplicity, practicality and elegance. Coco is one of the most influential figure of the 20th century. Her ideas are very modernistic and brave, and her models are still the benchmark in simplicity and elegance.
In the 80’s, Ralph Lauren really became a force to be reckoned with, as his signature polo shirts for men, with their ubiquitous polo pony and rider, became coveted items for many different demographics. Available in every color of the rainbow, they lined his coffers and allowed him to put more money into his glamorous women’s wear lines; he especially enjoyed producing couture pieces and overseeing glossy runway shows.
The first true “Chanel suit” was produced in 1925; Coco used chains to weigh down the fabric, so that it hung “just so”. She favored ornamentation such as ribbons, pretty buttons, and ropes of pearls. Her feminine touches added style and impact to her wearable designs; in fact, even vintage Chanel designs remain remarkably timeless and easy to wear.

"Leather has become a key player in our wardrobes; it’s now much more accessibly priced and the breadth of styles means we can wear it all year long. Designers manipulated this fabrication which draped and felt like wool, cotton or silk," says von der Goltz. "Faux leather continues to be a rising trend, with Nanushka leading the way. Nearly half of our Nanushka buy for A/W 19 is made up of vegan leather looks."
Formal education: While not required, many of your competitors will have an associate or bachelor's degree in fashion design or a related field. As a fashion design major, you will take classes in color, textiles, sewing and tailoring, pattern making, fashion history, and computer-aided design (CAD) and learn about different types of clothing such as menswear or footwear.
A stylist co-ordinates the clothes, jewelry, and accessories used in fashion photography and catwalk presentations. A stylist may also work with an individual client to design a coordinated wardrobe of garments. Many stylists are trained in fashion design, the history of fashion, and historical costume, and have a high level of expertise in the current fashion market and future market trends. However, some simply have a strong aesthetic sense for pulling great looks together.
Jean-Paul Gaultier is a French fashion designer born on 1952 in Val-de-Marne, France. At age 18, he joined the house of Pierre Cardin before moving on to Jacques Esterel and Patou. The appearance of Gaultier’s collection was in 1976, but his own design house was only launched on 1982. Jean Paul Gaultier‘s sensual, irreverent style continually challenges stereotypical femininity, ignoring traditional gender roles by embracing androgyny and the freedom of sexuality. His style is known to challenge standard views of fashion.
The top icon of fashion design, Elsa Schiaparelli was born on September 10, 1890, in Italy. After working at a boutique in New York, Schiaparelli moved to Paris, where she began designing her own clothes. Her work and sense of style shaped the look of fashion in the 1920s and ’30s, and her clothes were worn by some of the world’s most famous women, including American actress Greta Garbo. Schiaparelli died in Paris on November 13, 1973.
"We saw the 'army' mood return, but in a more effortless and understated way than previous seasons. A utility and combat mood was a favorite in Milan, particularly from the likes of Prada and Miu Miu, who offered full army-inspired looks. I loved Isabel Marant’s oversized styles which similarly drew inspiration with oversized vests and pocket-detailed trousers. A favourite piece had to be Stella McCartney's full khaki green jumpsuit, which looks great with an oversized jacket in the same hue and a pair of pumps," says Hsu.
Inquiring for my daughter. Where is the best Fashion Merchandise Marketing school in Sacramento and San Francisco area? Whenever I goggle these schools, some say Institute of Art in Sacramento, and some say FIDM, and others. I’m so confused I have no idea, which is the best college for my money. I have decided to go to American River College to get my Associates, and then I have no idea where to continue my fashion degree.
"We saw the 'army' mood return, but in a more effortless and understated way than previous seasons. A utility and combat mood was a favorite in Milan, particularly from the likes of Prada and Miu Miu, who offered full army-inspired looks. I loved Isabel Marant’s oversized styles which similarly drew inspiration with oversized vests and pocket-detailed trousers. A favourite piece had to be Stella McCartney's full khaki green jumpsuit, which looks great with an oversized jacket in the same hue and a pair of pumps," says Hsu.
Born in Rome in 1890 to an aristocratic mother and an intellectual father, Schiaparelli soon rebelled against the conventional life of the upper classes. Her desire for exploration and experimentation landed her in hot water as a teen, when she published a book of poems with decidedly sensual overtones. Her work deeply offended her parents, who punished her by placing her in a convent. Schiaparelli was so determined to escape from the nunnery that she initiated a hunger strike which resulted in her release. By her early twenties she had fled to London, where she could live under less scrutiny. Later, during a foray in New York, she joined with artist friends and they all made their way to Paris…

Fashion designers may work full-time for one fashion house, as 'in-house designers', which owns the designs, or they work alone or as part of a team. Freelance designers work for themselves, selling their designs to fashion houses, directly to shops, or to clothing manufacturers. The garments bear the buyer's label. Some fashion designers set up their own labels, under which their designs are marketed. Some fashion designers are self-employed and design for individual clients. Other high-end fashion designers cater to specialty stores or high-end fashion department stores. These designers create original garments, as well as those that follow established fashion trends. Most fashion designers, however, work for apparel manufacturers, creating designs of men's, women's, and children's fashions for the mass market. Large designer brands which have a 'name' as their brand such as Abercrombie & Fitch, Justice, or Juicy are likely to be designed by a team of individual designers under the direction of a design director.


Klein received his education at the renowned Fashion Institute of Technology in NYC. His Calvin Klein underwear line, as well as his array of successful perfumes, helped him to build his empire. His ability to choose the sexiest, hippest stars for his ad campaigns also revealed his tremendous savvy and perceptiveness: celebs such as musician/actor Mark Wahlberg and supermodel Kate Moss also benefited from his uncanny ability to read the zeitgeist.
Famous Italian fashion brands include Gucci, Armani, Prada, Dolce & Gabbana, Valentino, Bottega Veneta, Roberto Cavalli, Costume National, Brunello Cucinelli, Diesel, Etro, Fay, Fendi, Salvatore Ferragamo, Fiorucci, Genny, Iceberg, Kiton, La Perla, Loro Piana, Marni, Missoni, Moncler, Moschino, Richmond, Ermanno Scervino, Tod's, Trussardi, and Versace.
Christian Lacroix directs his devotion and talent for fantasy and theatrics to create true design spectacles. Lacroix arrived in the 80s with the opening of his fashion house and immediately set the world on fire with unexpected mixes of colors and patterns. “The idea of seeing everybody clad the same is not really my cup of tea“. This is one of the best quotes of Lacroix, fighting for unique and irreverent pieces in the world of fashion.

To continue the designing process, different skills, knowledge, educational experiences are required. Personal judgments, inspiration, concept development and decision making are needed to select and reject ideas. Here I will show quick research exercise flowchart that will help you to research easily. From the following flow chart you may choose one or more elements from each level to start new designing.
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