The 20’s was a dynamic decade and in fashion trends we find a range of contemporary currents and expressions reflected; everything from jazz and Art Deco to archaeological finds in the Orient and above all – social change.  Particularly women’s fashion underwent drastic changes as garments were now designed to allow their bodies to move freely, drive vehicles, play sports or dance the night away. The ideal figure turned straight, with no emphasis on either bust, waist or hips and the extreme figure shaping corsets were finally abandoned. Skirts exposed more of the legs than ever before – for a short period even the knee caps!
Utilitarian designs appeared in all the major fashion cities throughout this fashion month. Of course, one particular style stood out from the pack. Originally designed as a one-piece protective garment for manual labour, boiler suits are now as fashionable as they are functional. To rock the look for yourself, just pick the cut and colour that suits you best. These long-sleeved jumpsuits are available in a variety of fantastic styles. So, you won’t be short on choices.
The hat is one accessory that women never left home without. There were hats for summer (woven straw, cotton) and winter (felt or hand sewn cloche hats). Hat trends included the tricorn when the Three Musketeers movie was popular, turban for fancy afternoons and evenings, the beret for the young lady, and a wide brim sun hat for garden parties. The most iconic hat was the cloche, meaning “bell” because it was shaped with a round crown and a small brim. Women often had to tilt their head back to see clearly while wearing a cloche. Hats had less decoration than they did in previous years but were still quite pretty with a bow, flower or art deco shape on one side.  Read more about women’s 1920s hats. 

Why: Hailing from Sao Paulo, Helena Bordon is one of Brazil’s most influential style bloggers. She started her fashion education from a young age courtesy of her mother, Donata Meirelles, the style director of Vogue Brazil. When Helena was just 7 years old, she’d join her mum at all the top fashion shows and eventually interned at Valentino. Now, Helena is co-founder of Brazilian high street fashion chain 284, as well as finding the time to run her eponymous blog, helenabordon.com, which offers Helena’s insider style, travel and beauty tips. Disclaimer: expect holiday envy.
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